Páirc Uí Chaoimh to be renamed SuperValu Páirc

A naming rights deal for Páirc Uí Chaoimh will be tabled for County Board delegates to ratify on Tuesday evening.

The proposed title sponsor for the stadium’s historic first naming rights will be SuperValu, with Cork’s headquarters to be rebranded SuperValu Páirc, according to The Irish Examiner. 

Three other companies, Boston Scientific, Statkraft and PepsiCo, will also have stadium branding privileges as part of the package for an initial three years.

The total package, which has been green-lighted by the stadium board, is understood to be worth in the region of €1m up to 2026.

The Páirc Uí Chaoimh stadium company filed an operating loss of around €331,000 last year, while the debt stands above €30m. 

CEO Kevin O’Donovan told delegates at Convention a month ago: “2024 will see the return of rugby and concerts to the stadium as it seeks to fulfil a municipal agenda. Such high scale and indeed expensive physical assets simply must be utilised at every part possible opportunity and as we do not have access to a sufficient number of games in our own Association, we must look elsewhere at every opportunity. 

"Yes, there may be sacrifices along the way in of scheduling, but all commercial opportunities must be strongly considered if we are to continue to financially our teams in the manner required.” 

The are keen to get the deal across the line in advance of the start of the Allianz League and the February 3rd sellout rugby game between Munster and Super Rugby powerhouse, the Crusaders.

The Irish Examiner reports that the deal will be worth between €250,000 and €300,000 a year to Cork GAA.